ITM Speakers - Acting for Business
  • Home

Coach's Notes

You're not a UPS Driver - Don't deliver a standard package

12/12/2018

0 Comments

 
Picture
I have a confession to make. I have created hundreds of "Standard Sales Decks" in my career. I have spent hours building 100-slide Library Decks, streamlined PowerPoints for vertical industry pitches, and more than I care to remember.

I can't imagine how many people I've hurt with good intentions.

When I supplied a standard deck with scripting and notes it set the wrong expectation. I was saying that if a sales person or executive just presented the messages I gave them they would be successful. This put all the focus on the speaker, their company and their product and not on the listener.

Having some standard concepts, talk tracks and slides is fine, but start with what's important to the listeners. What are they looking to hear and learn about and re-imagine your talk. Think about how you can be intriguing and interesting to them and carry them on a journey with your storytelling. You are the guide to their journey and not a UPS driving delivering a standard package.

A storyteller is an artist, and a great painter would never show up with a finished painting.  They show up with the tools and materials to create one.

0 Comments



Leave a Reply.

    Categories

    All
    PowerPoint
    Presenter Tips
    Storytelling

    Picture

    Robert Mattson

    Robert is a speaker coach, actor, director, author, speaker, executive and overall marketing guy. He writes about all aspects of presenting and connecting with audiences.

    Archives

    April 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    May 2018

    RSS Feed

Copyright © 2022 ITM Speakers

  • Home