I'm teaching a class next week and the client already has spent time developing their messaging and has a standard presentation deck done. It's got some great information in it and now it's my job to help the team get the most out of it and deliver that message well. But, the deck is just the beginning.
It's just like a hamburger.....just stay with me for a second.
A great burger isn't just a 80/20 lean meat to fat ratio. It's not even when an accomplished and knowledgeable restaurant chef or grill master adds special ingredients to the patty. It's when the burger is fully assembled with a bun, condiments, cheese, veggies and dare I say it...bacon. It's adding all those elements which make it delicious and memorable. But, it's also knowing the customer. Do you have vegetarians, vegans, gluten or lactose sensitive guests? That changes your recipe if you want people to be happy.
Sales presentations are just like that too. The deck is the foundation like the patty. It's got to be good and fit the audience or else it's a non-starter. Then the talented chef customizes the talk with the stories that are the bun. The tone of voice and effectiveness in speaking in a compelling manner is the cheese. The body language and gestures that will compel the audience to listen to you is the bacon. If done right, you can create something that the audience wants to consume and tell their friends and colleagues about.
Putting is all together well makes people connect, listen and remember. So, you have to ask yourself...how good are you at putting together a great burger?
Robert is a speaker coach, actor, director, author, speaker, executive and overall marketing guy. He writes about all aspects of presenting and connecting with audiences.