Focus on what makes you different

I don't play a lot of poker, but when I do there is one thing that I see all the time. No one cares about the ante. That chip you have just thrown on the table to allow you into that hand. It's gone. It doesn't matter.

But when I see people message and present in sales situations that's often what they focus on most. 

Everyone throws in the ante. It's the same amount from everyone, and the game doesn't get interesting until players see their hand and start wagering for real. The point is that no one focuses on something that is the same for everyone, they focus on what makes someone, or something special. If you spend all your time talking about what the same between you and the competition you end up looking like the competition. Instead put your bet and time on your own strategy and what makes you different. 

People never remember the ante, they remember the player that used a different strategy to win the hand.