In this 30-minute webcast Robert Mattson, Founder and Head Coach at ITM Speakers will show you how to leverage the two simple approaches of Viral Selling and Goal-driven Storytelling.
Social selling is well accepted, but mostly being used in the virtual world, when the fact is that face-to-face social networks exist in every organization. After every sales call and meeting people get together and discuss what happened and recount the most interesting and memorable information. And, that doesn't stop that day. Executives and other decision makers are asking for "What happened in that meeting I couldn't make. The question is how to make sure that your messages are the ones that are remembered and passed along and not those of your competitors?
This is the classic example of simple, but not easy. To do it right requires a change in mindset from sellers and the development of a new set of skills. However, doing it well can multiply the penetration and reach into all of your accounts.